For Investors
Building India's Creative Talent Graph
Indiwood is the professional identity, discovery and hiring layer for India's creative workforce — the place where creative work begins.
Now open to investors
Talent is everywhere. Discovery is broken.
India has a huge creative workforce — actors, singers, dancers, creators and crew — but finding and hiring them is fragmented across Instagram, WhatsApp, Facebook groups, agencies, spreadsheets and personal contacts. Employers can't search or evaluate talent efficiently, and talent is exposed to "pay to audition" scams.
A structured, verified, searchable talent graph.
Talent builds a professional profile and portfolio. Producers, casting directors, agencies and brands describe who they need in plain language, and Indiwood finds and explains the best matches. Shortlisting, auditions and hiring all happen in one place.
AI automates the routine. Creativity becomes the job.
The world of work is being rewired. As AI takes over repetitive, process-driven roles, millions of people will look for work that machines can't do — performing, storytelling, creating. At the same time, India's appetite for content has never been bigger: more screens, more languages, more brands and more creators, all needing human talent. We believe this is the start of the biggest boom in creative work India has seen — and it needs infrastructure.
India's media & entertainment industry in 2025 — up 9% in a year, heading to ₹3.3 lakh crore by 2028.
Projected direct revenue of India's creator economy by 2030 — roughly 5× today.
Active digital creators in India — yet only 8–10% earn meaningfully from their work.
New jobs the WEF expects worldwide by 2030, as 92 million roles are displaced by AI and other shifts.
Regional is the new mainstream
Regional languages grew from 27% to 56% of OTT content between 2020 and 2025, and now make up over 65% of films made in India (FICCI-EY 2026). Every language needs its own actors, voices and crews.
Live is booming
India's live events segment grew 44% in 2025, and over 1,900 films were released (FICCI-EY 2026) — each one a hiring event for performers and crew.
Supply is ready, access isn't
Millions of creators exist, but most can't turn talent into income. The gap isn't talent — it's discovery, trust and a fair way to get hired. That's what Indiwood builds.
Sources: FICCI-EY M&E Report 2026 · BCG, From Content to Commerce (2025) · WEF Future of Jobs Report 2025. The link between AI-driven job shifts and creative-work growth is Indiwood's thesis, not a finding of these reports.
Counted live from the Indiwood database.
Our wedge
India-first
Built for Indian cities, regional languages and creative categories — from film and OTT to weddings, events and the creator economy.
AI discovery
Natural-language talent search with explained matches, not opaque scores — built to understand briefs in Hindi, Bengali, Tamil and other Indian languages.
Talent identity
A beautiful professional profile and public URL for every artist — far richer than a listing in a directory.
Trust & safety
Verified employers, private contact details by default, and job posts that ask candidates for money are blocked automatically.
End-to-end workflow
Discovery → shortlist → audition → hire, managed in a single applicant pipeline.
Community & content
Star Interviews with leading names of Indian film and television bring aspiring artists to Indiwood and keep them engaged.
The data flywheel
Every profile, credit, application, audition and hire adds structured data. Over time this becomes a proprietary graph of who can do what, where, in which languages — and who hires whom.
Free for talent. Paid by hirers.
Recruiter SaaS
Subscription plans for casting directors, agencies and production houses: advanced AI search, shortlists, audition management and team accounts.
Marketplace fees
As Indiwood facilitates paid creative work — voiceovers, shoots, events, crew — a fee on completed bookings.
Enterprise
Private talent pools, casting pipelines, analytics and integrations for large studios, OTT platforms and brands.
Talent profiles stay free. Indiwood never charges anyone to audition.
The OS for creative careers
- 1 Creative profiles Live
- 2 Opportunities marketplace Live
- 3 Natural-language talent search Live
- 4 Applicant & audition pipeline Live
- 5 Hiring marketplace Next
- 6 Payments & contracts Next
- 7 Enterprise casting SaaS Next
- 8 Career intelligence Next
Invest with us
Back the stage where India's next stars are found
We're open to conversations with angel investors, venture funds and strategic partners from media, entertainment and technology who share our belief that the future of work in India is creative.
A product that's live
Profiles, opportunities, natural-language search, an applicant pipeline and trust & safety tools are already built and running.
A market at an inflection point
A ₹2.78 lakh crore industry growing fast, a creator economy set to multiply, and a workforce looking for what comes after routine jobs.
A mission people rally behind
Free for artists and built on trust — a brand talent can believe in, with stars of Indian cinema already sharing their stories with us.
Let's talk
We're open to investment. For an investor conversation, a partnership or a product demo, write to our CEO directly — we reply personally.